The goal of popularity and prestige is
also extreme kusang. Often what happens is that a devotee, upon gaining some
knowledge and experience, goes around bragging amongst people and gradually
assumes a form of self-pride and self-superiority, and as a result of that he
loses the greatest treasure, 'humility' as a devotee. In addition to that, such
casual behavior only strengthens and further deepens the desire for greatness
and glory.